Is there any downside to have a product name (branded keyword) that has a top keyword in it?

[IFSNA]

The company I work for recently purchased another company. We are currently re-branding their product into our solution offering and are working on coming up with a new product name, while keeping SEO in mind. The product names that we are thinking of also includes a non-branded keyword that we actively look to rank for. We currently rank relatively high for this keyword.

Is there any negative to having a product name that has a non-branded keyword in it. My first thought is that it is great because that non-branded keyword will be used repeatedly on our site when we mention the product. Things that I don't know though are:

• will it appear we are keyword stuffing
• does Google recognize that its a branded keyword and doesn't rank us for the non-branded aspect

Any feedback or ideas would be greatly appreciated.

Thanks!

Vince

[Chris.Menke]

In general, I'd say that if you are already ranking well for it, don't do it.  If you weren't already ranking for it, I might say the same thing. However, if you are doing--and will always do--quality link development (vs. somewhat spammy, or worse) and you've got solid social media engagement going on around the product, and you stay away from using the keyword by itself on you product page and internal linking, it could certainly work in your favor.

[IFSNA]

Is there any particular reason why you wouldn't use the keyword by itself on the product page?