Getting listed in the Google local result - help!

[Martin_S]

Good day,

I'm really struggling to get a client to appear in the Google Local map snapshot (on the right of the SERPs), even when their company name is Googled. I've tried everything including getting the main Google Local account verified, had some reviews put up, all the required and relevant info has been completed, yet their location and the map never appear.

Any help out there as to how I can remedy this?

Thanks

[AndreVanKets]

Do you mean the Knowledge Graph? http://moz.com/blog/the-day-the-knowledge-graph-exploded

This is a tricky one and don't have an exact answer for you.

In my opinion, G+ plays a part in triggering the knowledge graph to display when searching for the brand name, but more importantly it needs to be an established and known brand first.

I wont go into details on how to "build a brand" but the jest is to make sure your back links are primarily (or a good percentage of them are) branded terms (this as well as many other factors)

Once Google recognizes your site as a brand, the knowledge graph should appear with all the info Google knows about it (Google + info etc) 
http://moz.com/webinars/online-reputation-management-branding-for-serp-domination

http://www.localseoguide.com/google-plus-takes-over-google-knowledge-graph-for-brands/

http://moz.com/ugc/brands-google-plus-and-the-knowledge-graph-a-love-triangle

Greg

[Chris.Menke]

Martin,

You haven't done everything until you go through all of these best practices:

http://www.whitespark.ca/blog/post/16-local-citation-building-best-practices

[irvingw]

I believe Yext Powerlistings helped us tremendously by synching our contact info and website with dozens of Yelp type sites. It's like $300 a year though.

[MiriamEllis]

Hi Martin,

Unfortunately, this is one of those questions which cannot be answered without knowing the full history and details of your specific client. Contributing factors could range from something as simple as the age of the account, to something as complicated as a penalty. Without being able to actually investigate the client's unique details, it's impossible to suggest causes or solutions.

If you can provide further details, I'd be happy to take a look at them. If you can't do that, for understandable reasons of client confidentiality, you would be best off hiring a high level Local SEO to audit the situation.

In the meantime, you want to be sure that the client's listing is fully compliant with the Google Places Quality Guidelines and that all appropriate efforts are being made to excel at the top Local Search Ranking Factors.

[Raydon]

Also, does your client happen to have a real actual physical location they operate out of, or are they out of some virtual office / ups store type address. Because Google has gotten somewhat smart with this stuff lately and also your competition can flag you and report you for violation of terms of Google service.

We have seen perfectly performing business on the graph, suddenly disappear due to very likely this very reason.

if you see "We currently do not support the location" in your dashboard, this is the case.

http://moz.com/community/q/google-places-we-currently-do-not-support-the-location-2

[Raydon]

Be forewarned, you stop paying Yext, and all of those changes and accuracies made sure of, are kaput.

Do this math: Do what yext does, manually yourself or outsourced, ONCE, AND CORRECTLY. and you are pretty much set for life. else, you pay $300 a year to Yext and in return, they give you a whole lot of free listings and a few unique and paid ones, the value of which is really not that much more than the free listings you can manually create on a good 95% of yext partners. Also, there are a lot more legit local directory sites to use on top of what yext has to offer which will be missed if one pressed the button, pays, and forgets. just my 2 cents on Yext.