Subdomain or directory path?

[Ideas-Money-Art]

Hi Mozzers,

Client: Important carpet cleaner player in the carpet cleaning industry

Main Goal: Creating good content to Get more organic traffic to our main site

Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site.

SEO Question: Which option is more beneficial, creating a subdomain or adding a regular page within the website following a directory path URL?

If possible, please state what are the advantages and disadvantages of these 2 options in terms of SEO.

Thank you and have a great weekend everyone,

[Joe_Nickdow]

Hi there,

Your best bet is to set the URL structure like this www.site.com/page-name rather than pagename.site.com. The first method is SEO best practice, the second way makes it seem like each subdomain is its own site.

Good luck.

[Ideas-Money-Art]

Thanks for that but why is number one the best SEO practice?

[Joe_Nickdow]

Search engines generally treat subdomains more like a separate site then if it was in a subfolder. The downside to the subdomain is that your link juice from the main domain may not transfer to the subdomain and vice-versa. Here's a good article from Rand, a little old but still a lot of info.

http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites

[Ideas-Money-Art]

Thank you Joseph