Social Media Certificate - Course

[kerplow]

Does anyone know of a decent social media course offered? We usually go through Pearson Education, but they don't have anything like that except for an SEO course.

I work for an education company and would like to be able to offer their course materials to students, if possible.

Thanks!

[KBolsinger]

There are lots of great conferences that cover social media. I would start with SocialFresh and even mozcon of course. Kind of depends on what you're looking to get out of it though.

Community Management is a subset (of sorts) of social media and there are lots of great conferences on that as well.

As far as content that you can use and/or repurpose for your own use internally....so much of this type of content is custom to your own situation, niche and goals so I would take that into consideration. That being said one of the best forms of reusable IP within social comes in the form of a playbook for cross-organizational use. I would highly recommend taking a look at the Radian6 Social Media Monitoring and Engagement Playbook. Might be a good place to start. This is a loose and completely unofficial look at Pfizer's Social Media Playbook that may help give you some ideas as well. If you're into developing your own from the bottom up, I've heard (not read myself) that this is a great book from Tom Funk.

Alternatively it can be incredibly helpful to have a company external to your own org come in and develop customized training based on your organizational strategies. The outputs of that training can then be built upon and repurposed over time.