Conversion Rate boost - Website Feedback

[CherryW]

We are a relatively young company with an Okay conversion rate of around 2% across several different sales channels. I am mentioning this because our website with the same type of products has a very low conversion rate of under 1%. I know this is a  deep topic, involving different analytic metrics, but would like to ask MOZ community members if there's anything obvious that needs improvement on this website www.cherrywalls.com that would help to increase conversions. I will be happy to answer any additional questions or to clarify things!

Thank you for your time! Any suggestions and/or critique are greatly appreciated!

[ReferralCandy]

Wow, that's a great site that you have! I really love the clean design and font choice - pleasing to the eyes and goes well with your decal products.

If there's one thing I can nitpick, you may want to do away with the carousel on your home page. It took me a while after arriving at your page to realise you are selling decals. Instead, use a photo of your most impressive decal, put a tagline (e.g. "Brighten up your house with our decal") and a large call-to-action (e.g. "Buy one for your house today"). I see that you offer samples, and in that case, your call-to-action can be "Order a sample today!".

I believe this will be more effective than flashing deals on the carousel, which visitors won't be interested in until you get them interested in your products first.

Hope that helps!

[MoosaHemani]

Personal Opinion!

In my opinion two things that are badly missing on your website includes a powerful blog strategy and a strong and engage-able social media strategy! If you can focus on these two I am sure the conversion rate will increase dramatically.

I haven’t spend much time on your website but after reading your about us and few other pages I was not really impressed and convinced to go with your services or product you are offering.

I believe your website pages should have and encouraging content that allow the people to motivate in your favour and drop question that you can later convert in to leads.

Hope this helps!

[CherryW]

Thank you so much! I am glad you liked the website.

That's an interesting thought about the carousel usage. We were assuming that the majority of our visitors are there to find and purchase a wall decal because of how we target our audience. We will try different "call to actions" on the homepage to see if it will make a big difference. Your suggestion is great and makes perfect sense.

[CherryW]

Thanks, Moosa! Very helpful advice!

Would you be able to provide a good example of an e-commerce website with a good blog strategy?

We will definitely look into making our content more engaging.

Do you think setting up a blog/news feed on the homepage would be a necessary step? Or simply including Blog link in the header is good?