Local events in SERP

[hellemans]

Hi all,

I just noticed some extra links in the SERP where a webpage was showing events in the city. Does anyone know how these events can be indexed and placed by google in teh SERP?

I have attached a screenshot, the underlying pages don't seem to be that special. I was wondering if there are special guidelines when optimising for events.

It seems that Google will only show upcoming events for the next few days...

Any help is greatly appriciated!

Cheers!

[DavidKauzlaric]

What they're using is rich snippets.

http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html

You can read about it there. I would recommend using it if possible, they do make it nice for the end-user and result in higher CTR's in my experience.