Blogs and the specifier.com

[thespecifier]

how can I best promote my site thespecifier.com through blogging.  it is a b-to- b site

[MatthewBarby]

That's quite a general question but I'll do my best...

I would start by gathering a list of long-tail search terms that you would like to target to bring in traffic through to the blog. Would can then mould your content around these major keywords. Make sure that you're keeping everything relevant to your industry, so maybe look at some how-to guides within the construction industry.

Set up a blog on the site and make sure that you are making use of internal linking. Link within the blog articles to the other pages on your website - this will help pass link juice around your website. It's also good to have a blog to build the content on your site. The more new content added to your website, the more frequently Google will come back and check things. This will only benefit your search engine position, so I would recommend giving it a go.

Hope this helps.

[KaneJamison]

I agree with Matthew's remarks regarding what type of content to write. You'll want to spend a bit of time promoting it as well. Posting it to your social profiles and sending it out to your email newsletter at the very least. In addition, you may find forums or social sharing sites for contractors that would be appropriate places to share your content. You'll want to tread carefully to make sure you're not coming off in a spammy way, but if you're sharing a genuinely useful article and not a sales pitch you'll normally be OK.