Landing page experts, for lead gen conversion

[jdcline]

If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?

[jesse-landry]

Landing pages. You provide the content, the expert will tell you how to present it/what to present.

[SEO5Team]

Would be advisable to get a landing page expert that has prior experience in the insurance industry because it is such a competitive vertical.

[EastEssence22]

Person who will work as "Landing Page Expert" for any competitive website shall possess 
1.Good experience on tools like "Crazyeggs.com" or other other visual analysis tools.
2. He must recommend changes based on technology as well heuristic aesthetics.

This is tough challenge, but you need person who have his/her both hemispheres sharp.