Ranking in Different Countries - Ecommerce site

[ramarketing]

My client has a .com ecommere site with UK-based serves and he wants to target two other countries (both English speaking).

By the looks of it, he wouldn't want to create separate local TLDs targeting each country, I therefore wanted to suggest adding subdomains / subfolders geo-targeted to each country that they want to target, however, I'm worried that this will cause duplicate content issues...

What do you think would be the best solution? Any advice would be greatly appreciated!

Thank you!

[TecmarkUK]

I'm personally a fan of the subdomain method, though many sites quite successfully use subfolders.

You can use rel="alternate" and hreflang to tell Google there's another country or language variant of content. Full documentation for that is at https://support.google.com/webmasters/answer/189077?hl=en

Good luck

[ramarketing]

Great advice, thanks very much for your help!

[ramarketing]

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