How do you rank in the "brands for:" section in Google's search results ?

[InMotionHosting]

There's a "brands for:" section that appears above the first organic listing for certain search queries.  For example, if you search for "dedicated servers" in Google, you will see that a "brands for:" appears.  How do you get listed there?

Thanks,

Brian

[FrankWickers]

First you need Google to see you as a brand. Then you need to get Google as familiar as possible with your brand, what it does, and what it offers.

If you are an SEOMoz Pro member I strongly recommend watching this webinar on becoming a brand in Google's eyes. If you're not an SEOMoz Pro member, I recommend you become one, and then watch the webinar I've linked.

[Theo-NL]

There doesn't seem to be much information on this topic. This is what Google has to say about it "Determined algorithmically, these highlighted brand names may help you find what you're looking for faster, and make your research and shopping experience all the more enjoyable."

Some discussion on the subject:

• Official Google Blog: http://googleblog.blogspot.com/2010/05/this-week-in-search-5110.html
• Google Support: http://www.google.com/support/forum/p/Web%20Search/thread?tid=5c29922f70bebfa0&hl=en