On-page grader question

[DaddySmurf]

Hi there,

Getting to know the Pro tools and can't find an answer to this. Can someone explain for me please?

Using on page grader, I found a couple pages with an F. I scrolled downWTO where it shows the keyword phrases and under each, the URL.

Clicking on the first keyword "Building site alarms"it tells me off essentially for not optimising the page for that term. The URL is "construction site security systems" which are different to building site alarms which also have their own page. I don't understand why is Moz associating this keyword with this page? I certainly haven't told it to.

Please he

[WhoWuddaThunk]

The system works to identify the most relevant page to that keyword, and then grade it.  So, by not identifying your target page as the one associated with the keyword you have one of two problems:

1. Your appropriate page hasn't been indexed by the Moz Bot.

2. Your appropriate page isn't as relevant as that one.

If your website isn't being indexed properly then you need to adjust your internal linking.  If it is being indexed, then you need to take the steps to make your targeted page more relevant to the keyword.  Start with the URL, Title and H1.

[JoelDay]

Hi there,

Thanks for the question.
You want to remember that the On-Page reports are generated one of two ways. They can be generated manually in the On-Page report card, or, as is the case here, they can be automatically generated from any Keyword/URL combination that is ranking in the top fifty.

Essentially that page ranks #3 for that keyword, so it gets an on-page report.

I hope that helps.
Cheers,
Joel.

[DaddySmurf]

Hi Cody,

Thank you for taking the time to respond to my question.  I am not sure it really answers my question. Maybe it does, but i don't understand.I will do some more reasearch.

All the best

Si

[DaddySmurf]

Hi Joel,

Thank you for your reply.

Unfortunately i am still none the wiser. I still don't understand why grader is telling me that the page http://www.compoundsecurity.co.uk/security-equipment/construction-site-security-alarm-systems is badly optimised (page rated as F) when it is actually optimised for 'construction site alarm systems. http://www.compoundsecurity.co.uk/security-equipment/gsm-gprs-wireless-battery-powered-building-site-security-systems is optimised for 'building site alarms'. I can see no reason why.

I am only a beginner at this, so any further advice you can give using words of two syllables or less would be greatly appreciated.

Cheers

Si

[JoelDay]

Hey Si,

That report is there because that URL is ranking for the keyword. The On-Page tool reports on any URL that is ranking for a keyword regardless of how optimized it is for that keyword.

I hope that helps.
Thanks!
Joel.