How does google recognize original content?

[serkie]

Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website.

However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.

I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic.

What do you guys think? You think all our original content effort is going to trash?

[WhoWuddaThunk]

Google typically looks at who published it first, as well as the authority of the sites that house the content. You could be running into problems because Amazon is going to have much more authority.

[MikeRoberts]

For our ecommerce sites we always make sure to have original content in our product feeds as well as our pages. That way the things from our feeds don't poach from our sites and we have a broader range of search terms covered as well as avenues to be reached through.

[RobertFisher]

Serkie

Given these are product descriptions, but apply only to you selling them (even if it is through Amazon/G) I think there are a couple of ways you can go. One would be to add author markup if that is possible; I don't know how many products, etc. you are dealing with or what type of eCommerce or other platform you may be using.

Secondarily, within your actual text, you could state authorship and place a link back to you.(likely at very end of description.)

Last would be that if you register a copyright (no not a circle with a c in it as most do - the real thing) it can be fairly inexpensive. Depending how you package it to the copyright office we find it can run about a dollar a page. That would give you ownership should you ever have an issue with someone using your description without authorization (obviously you give it to Amazon and Google.)

A final note is this: when you started rewriting the descriptions my guess is you wrote, changed, rewrote, etc. In the event you ever had to defend yourself or prove you are the actual owner, in a court the documents showing how you arrived at the final are invaluable.

I don't know if this is what you were looking for, but I hope something here will help.

Best

[EGOL]

However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too.

• spits coffee *

Whoa!  I would not do that.  I would remove or replace those descriptions on Amazon if at all possible.

When you sell on Amazon, any content, any image, any anything that you put on their site will be used against you.  And, if you strike gold there then Amazon will quickly become your competitor.

This is exactly why I don't sell on amazon.  They solicit me a couple times a year to sell my stuff on their site.  No way.  I did that in the past and my work benefited Amazon more than it benefited me and benefited my competitors too.

I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.

This is not true.  I don't care who says this is true, I am going to argue.  No way.  I'll argue with anybody about this.  Even the big names at Google.  They do a horrible job at attributing first publisher.  Horrible.  Horrible.

I have published a lot of content given to me by others.  Other people have stolen my content.  I can tell you with assurance that the powerful often wins... and if a LOT of people have grabbed your content you can lose to a ton of weak sites.

Google does not honor first publisher.   They honor powerful publishers - like Amazon.   Giving content to Amazon that you are going to publish on your website is feeding the snake!

So google thought that we have a shallow or duplicated content and dropped our rankings?

If your content is on Amazon, they are probably taking your traffic.  Go out and look at the SERPs.

[serkie]

Well, sounds like i am screwed since we are sending our feeds to amazon last 7 months. I am going to update the feed and remove the descriptions from amazon feed. But i don't know if it will help me at all. By the way, i am talking about amazon ads, Not selling on amazon. However if amazon doesn't have that product in their database, they basically use your descriptions and create a product page but says this product is available on external website.

[RobertFisher]

Excellent points by EGOL.

Amazon, and Walmart, are two edged swords that cut one way (you). I understand why businesses go that route, but it is very difficult to win. Sometimes someone does though:

A lady who is a friend of mine about 15 years ago took over the US arm of a German toy distributor and they created a very cool doll. Everyone with the German company and all on the US marketing team screamed they had to take it to Walmart. She politely refused to and said, let Walmart come to me. She then went all over hawking the doll and ended up on HSN. (I think that is the original big TV sales channel). About a year in everyone wanted these dolls and Walmart did not have them.

When Walmart called, she named the price - she did not have to kiss someone's... They were pleased to do the kissing.

One of my favorite stories of all time.

[CleverPhD]

(offers napkin to EGOL to wipe up coffee spittle)

[EGOL]

Thanks.

About ten years ago I sold a lot of stuff on Amazon.  Things were going well.  I was the only person selling a nice selection of items.  Then they started to sell the same items - and sold them at such a low price there was no way for me to make a profit.  Impossible. That was just like working really really hard for someone who would become almost an impossible to beat competitor and dominate your SERPs for the next decade.

[FlashBangSEO]

Some believe that the code of your website is taken into consideration by Google.  This basically implies that duplicate content only applies to the creation of multiple blogs all coded the same with the same text. This was a tactic used by many using automated software.

This is just a rumor and from personal experience, movie news blogs and website tend to churn out identical news stories including pictures, video and text. I have not seen any of these sites being held back in their rankings.