Search Results Showing Additional info/Links

[BWallacejr]

Did I miss something?  I was looking at search result listings this morning and noticed that Walmart has additional information at the bottom of their (non-paid (I think)) search results.

Please see the attached image and you'll notice links to "Item Description - Product Warranty and Service - Specifications - Gifting Plans"

How are they doing this?  I just noticed the same on one of our competitors listings so It's not just Walmart and the links are item specific.

(I have update the image)

Z0yqKtO.jpg

[CleverPhD]

There are various snippets that Google may add below an organic listing.   Some examples include Sitelinks, reviews, breadcrumbs, location data, authorship information etc.

You can go into your Google Webmaster Tools console and see what sitelinks Google has selected and even decide that you want to remove some of them.  The sitelinks are chosen by Google and are a function of your site structure and authority of pages.

Other data than can be shown is using rich snippets

https://support.google.com/webmasters/answer/2722261?hl=en

This can also include product information

https://support.google.com/webmasters/answer/146750?hl=en

If you have this type of data on your site, it is a no brainer to mark it up where appropriate.

Generally I would follow the standards in Schema.org, but Google also has a markup helper tool

https://www.google.com/webmasters/markup-helper/

[SEO5Team]

Hi Bennie,

The image was not uploaded properly. Cant view it however you might be referring to sitelinks. They are assigned randomly by Google and can be controlled vai your GWT console. More info on sitelinks here.

[BWallacejr]

Thanks for the response and the suggestions  - I have updated the image so it works.

I guess they are site links pertinent to the particular page (in our case Product) and not the Company.  I've never noticed them before.  Is there a method to influence Google on these?  (they say not but I just have to ask).

We use Rich Snippets religiously.

Thanks again - I really appreciate the response.