Conent Marketing: Link Building Relationships: What to do on facebook

[BobGW]

Hello,

We've developed a piece of niche content. We're building relationships with sites in our niche for link building. Below is our engagement process. What do we do on facebook (#5) other than 'like' them? Can you give me some exact ideas of what works?

1. Like them on facebook

2. Follow them on Twitter

3. Add them on G+

4. Read their recent blog posts.

5. Comment in their facebook account about what I liked about their latest blog posts and tweet

6. Post helpful blog post comments

[Presencity]

You can share their content and this will increase their exposure to your friends/fans.

[BobGW]

Sounds like that's usually a good strategy.

Except Phillipe, our fans happen to be a total mismatch for this content. Same general area but a total mismatch. What else can I do?

[BobGW]

I accidentally clicked your "Good Answer" button before I got this resolved. Could you read my comment and give a response? Thanks.

[Presencity]

You can share to your friends not your fans.

I agree that your fans are fan because you are in some niche but your friends could like the blog posts or tweets like you.

[ReferralCandy]

How about guest posting? Asking them to allow you to write a quality post on their site helps to build deeper relationships, which may come in handy in the future if you're looking for support and participation from sites within your niche. Moreover, guest posting lets you tap on the audience of other sites, and gets your name known out there.

Here's an article about how Buffer managed to propel itself to success with guest posting: http://searchenginewatch.com/article/2194396/How-Guest-Posting-Propelled-One-Site-From-0-to-100000-Customers. Worth a read!