Please help with page

[BobAnderson]

We used to use this page http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html to rank for the words vinyl banner and PVC banner but we have tried to focus the page only on PVC banners and move the vinyl banners word to http://www.discountbannerprinting.co.uk/ yet for some reason even though they have both been spidered google has now chosen to rank this page http://www.discountbannerprinting.co.uk/stickers/vinyl-stickers.html for the vinyl banner words- how do I stop this from happening I thought the home page would be powerful enough to rank for the word with a title inclusion and a spread of the word on the page.

Also if anyone can give their opinion on why they thinkhttp://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html does not rank very well I would be truly appreciative.

[jesse-landry]

I don't know why you'd want your homepage to rank for such a specific keyword like that, but in any case I don't see that keyword (vinyl) used much on there. Here's your H1 tag, for example:

Discount Banner Printing the UK's No1 printing company

Looks to me like you're trying to rank for UK banner printing...

You'll have an easier time (as you've seen) getting internal pages to rank for specific keywords like that for several reasons. I'd say the stickers page is getting the rank because the url has the word "vinyl" and "banner" in it whereas your homepage URL does not. That's part of it anyway.

How long ago did you make these changes?

[BobAnderson]

We made the changes around 3 weeks ago but we thought that the page would be the most powerful and ranks well for banner terms so vinyl banners would work on there (vinyl banners can be quoted for on the home page calculator).

What would you suggest changing to make this work.

Also thank you for your help I really appreciate it.