Dramatic decline in traffic with same unchanged rankings

[JaffeyApple]

Hello

I would be grateful for any input on this.

I'm the webmaster of the site..

-> www.worktopfactory.co.uk

Before May 22, 2013, penguin 2 updates, i was getting around 700 - 800 Unique hits per day

After pengin 2 Updates, There is no difference In ranking... But my traffic has halved

Saturday for example the only received 66 hits.

Please check my ranking stats

Total Keywords

300 Rankings 220 In Top 3 288 On First Page

6. But traffic stats is

Week ending: 6/16 Change 6/23 6/16 Change 6/23 6/16 Change 6/23
Organic Search Visits
Total number of organic (unpaid) visits to your site from search engines.
1,782 -11% 1,589 37 -16% 31 1,745 -11% 1,558
URLs Receiving Entrances Via Search
The number of distinct URLs on your site that receive one or more organic (unpaid) visits from a search engine.
370 -4% 354 8 13% 9 362 -5% 345
Non-Paid Keywords Sending Search Visits
The number of distinct keywords that send one or more organic (unpaid) visits to your site.
886 -2% 865 8 0% 8 878 -2% 857

My questions are

1. Why is there a major decline in traffic when ranking is more orless same

2. What is the possible solution?

3. Am I targeting wrong keywords? If so, what would the alternatives be? Please note the 300 I have inserted were simply cut and pasted from a list of 1103 targeted kws.

I would be grateful for any suggestions, so I may get traffic back to where it was before.

Thanks

[MattJanaway]

I think in order to give a conclusive answer one would have to delve deeply into your Google Analytics data. I would guess that if your main keyword rankings haven't changed they should still bring in roughly the same amount of visitors (give or take a few). The issue might be on the wider picture - longtail visitors, less important keywords etc...

If you log into Google Analytics and look at your main keyword, check its visitors over time - what do you see? Has that declined? Or has that remained stagnant? If it is stagnant then the issue is not with your main keywords but more a case of how wide you are spreading your net.

[KarlBantleman]

I'd agree with Matt, it has to be other keywords that you are not tracking that must be struggling. What about seasonality? When you compare year-on-year, is the decline the same or out of sequence?

[Chris.Menke]

Francis,

I'd guess that you've changed or removed the analytics script from some pages.  Had you done any work on the site during that time?