Total Links has doubled in less than one month!? Trust and Authority Drop

[briggsb]

Hey Guys,

Our website has just recently started to manage our website with SEO in mind and there are a few things that I am concerned about.

1. Domain authority, moztrust, mozrank have been dropping.

2. We had 368k links on 6/27 and on 7/11 we had 563k

Is this a result of confusion between our www.websitenamehere.com and websitenamehere.com?

[Chris.Menke]

You  would need to know how many pages you actually do have before you can figure out if something is wrong.  As far as your authority and trust, over how long a time have they been dropping?  You should be looking at your analytics to see if your search traffic is down and looking at your rankings to see if those have changed.  Have you established a baseline on those factors yet so you can track how your site may be deviating from those measurements?  Do you know if you have redirects set up between your www and non www versions of your site?