Is it Penguin or is it just a shoddy website?!

[Hughescov]

Right, I'm struggling and could really do with a different perspective on a website I am working on http://www.data-contracts.co.uk/

This is an Analytics image for March through to July of organic unique visitors http://imgur.com/Y2zaekP

The page for concrete repair is struggling in the rankings and is currently residing somewhere like page 15 on Goooooogle.

Is there anyway back???

Y2zaekP

[jesse-landry]

You've got 7 linking root domains. 7 isn't much at all.

That site needs content, something fun new and exciting to draw visitors and gain backlinks, and then a link building campaign to follow.

[brad.s.knutson]

It's not Penguin.  As Jesse stated, the link profile doesn't really set the site up for success.  I count 8 unique linking root domains.

1 of the links is on a "links" page.
3+ of the links are some form of a on a directory page.
Another is on a members profile page.
Another is on a Free Advertising forum.

The Flash on the home page probably isn't helping either.

The site needs content (like Jesse said), and content that others in that niche would be genuinely interested in.

Think of some creative marketing campaigns you could do with "concrete repair."  Maybe run a video series on the dangers of degrading concrete, create an infographic on the degrading process that concrete goes through, write a post about how to keep moisture out of concrete (or other general concrete maintenance), etc., etc.

Also - if the company would consider it, I would suggest they do a site-wide redesign.  It looks like it's been a few years.

[Hughescov]

You've both made a very good point with the linking root domains. I'm under performing when it comes to link generation.

Luckily I have been pushing for a new site, which is due to go live asap. I'm hoping this will really help but don't want to find it doesn't help and have no plan in place.

Bradley, thanks for your content ideas. As hard as they sound I really want to make that the way forward for the site.

On a side note: Currently I use Blogger to create the blog posts which then get pulled in with an rss feed and then new pages are dynamically created for each blog post. Bad idea? Duplication issues?

[jesse-landry]

You should be building your blog on your domain and your domain only. This is where you can gain a ton of backlinks and traffic to your site. Do not put a roadblock between your users and your site.

Move that blog on over!