Does a Google Map on the contact page help with SEO?

[pharcydeabc]

In regards to ranking organically for local search results (not google places), I'm wondering if there is any benefit to having a Google Map on my Contact page with our location pinned?  If so, how important do you think it is?

[AgentsofValue]

It helps a bit to have a custom map with your location pinned on it.  Though there are a lot of other factors considered more important right now.  Have a look at the 2012 local ranking factors report:

http://www.davidmihm.com/local-search-ranking-factors.shtml