Optimising /product/ pages for our 15,000 product ecommerce store.

[warcom]

Hi guys!

We're constantly working on evolving our /product/ pages on the site, however some times it's pretty easy to get lost in your own mess. Especially when the sites consists of 15,000+ products. So it's pretty painful to handcraft every single page.

So I thought I'd jump in here to see if anyone had any suggestions for stuff we're missing, and or should improve?

These are product pages:

• http://www.warcom.com.au/products/9954_draytek-vigor-120-single-port-adsl-122-modem
• http://www.warcom.com.au/products/49884_warcom-deluxe-double-lcd-monitor-stand---free-shipping

There is a few issues we're aware of already..

Negatives:

• To many links in the left menus.
• To many links in the footer.

Positives:

• We recently included rich snippets..
• We're always testing out colors and styles.
• We're always testing meta data.

Any and all suggestions will be greatly appreciated.

Thanks!
Paul.

[josh-riley]

We had the same issue! There was a lot of desire to optimize everything, which, of course, is nearly impossible for that many pages and content that can be so similar. So we shifted our strategy to focus on the right pages, knowing that as pages got much more niche Google would still index them for very specific terms. With our focus on harder/broader terms, we were able to craft what we wanted for more competitive terms and also, like you, spend time focusing on things like rich snippets.

Are you doing any A/B testing, is that how you're changing out colors and such? That's been really interesting for us, same with changing the call to action wording.

[PremioOscar]

Hello Paul,

I agree with you, there are too many links everywhere and it is a bit confusing.

I would review the left menu and make it a bit slimmer to improve usability. Also the links in the footer (Product range) don't really do anything. I think most customer go through the left menu or search box so I would definitely get rid of them and put the other links with the information at the bottom. Have a look on Analytics/ In-page analytics if those links receive any clicks, if not just take them off.

Also, the information that people might want to know should be closer to the product, so the customers can quickly scan the page and see if that is what they want instead of going through the whole page and look for it.

[Carla_Dawson]

Hi Paul,

We recently optimized a store with 1000 products. Here are some tricks

1. Use Product Schemas http://schema.org/Product
2. Use concatenation formulas to add more descriptive words to each product. For example =concatenate(cell with generic concept ketword, " ", Product name)

Your site looks very optimized and nice. I noticed you added images for the tables instead of creating them with HTML so that the content can be picked up by Google. THis may be something to improve. Also instead of having a long page you might want to throw your information on tabs. Google reads them as lists and it makes the page look prettier. Here is an example

[warcom]

Hi Andrea,

We went through the process of using optimisely for a little while, but we didn't really think it was worth while in the end.

People don't just buy based on colors, or wording changes, so making such minute changes and seeing +/- a few percentages, doesn't accurately tell us a lot ..

So we put a lot more emphasis on just choosing the current color trends, title trends, image trends, etc.

Paul.