Can Hootsuite Really Monitor Competition Activity Across the Facebook, Linked & Twitter?

[Nightwing]

I'm going round and round in circles with this one as everytime I ask Hootsuite they tell me the same thing and it does not work so here we go...

I want to monitor another competitors social media activity. Specifically i want to see if they are active in Facebook, Twitter & Linked in.

But am i right in saying you can only monitor social activity of a competitor if you can connect Hootsuite to there social media account via a stream.

Put another way imagine Lacoste say - "Right give me a report on what Nike is doing on facebook". Is Hootsuite useless unless you can connect it to Nikes Favebook business page?

My misery is best explained by this url - http://i216.photobucket.com/albums/cc53/zymurgy_bucket/tracking-via-hootsuite-3jpg_zps2fa47469.jpg

If Hootsuite has this limitation then whats the point in Hootsuite promoting itself as a socail listening tool when as soon as you want to monitor a competitor you hit the proverbial brick wall.

Maybe I'm using the wrong tool & hootsuite is limited or I'm a bit thick & it can be done.

Any help welcome, I'm likely to be see jumping out of an office window in a town near you very very soon

[Adam_Cochran]

Yup hootsuite isn't the right tool for you there.

You CAN use hootsuite to track hashtags and mentions on both Facebook and Twitter, but you can't track things like follower growth, interaction and other key metrics.

The tools you'd be looking for are things like socialbro, or fanpagekarma - they track this information and do competition comparisons.