Advice on Getting this site ranking?

[HowardK]

Hi there

I'm looking to optimise this site for SEO -> Gets about 3,000 visits per day but all from branded searches. Gets virtually no 'keyword searches'

It's just  a landing page at the moment. Would you recommend I integrate a blog with it, so we can start targeting more long tail keywords (free football game etc)

Any thoughts/advice appreciated

Thanks

Howard

[Matt-Williamson]

I would look at ways that you can create some great content that will enrich your current site, from what you have put there appears to be a lot of scope. You need to think about how you can gain links in order to be able to increase your ranking for targeted keywords. I would definitely think about your idea of a blog and invite guest posts/ reviews from current users of your free football game or even better industry authorities (well known gamers/reviewers). This will help increase interaction on your website and this will lead to increased traffic and more links. Think about incorporating how-to guides which can be both written and video based recording actions from game play etc. I would also concentrate on building up your social presence and make sure you look at building relationships with social influencers such as well- known game reviewers/gaming sites and publications. Building these relationships will help increase your exposure as you can make them aware of any new content on the site you are now doing SEO for and this in turn will lead to them pushing it to their followers which will again increase traffic and links will come. As we all know these links will increase your sites authority in the eyes of the search engines and you will gain ranking and search visits from none branded keywords. Hope this helps!!

[AgentsofValue]

Putting a blog or other content on your website that is marketing focused to complement the content that is primarily meant for your business or customers is a good idea. This type of content allows one to drive new traffic, to get links in, or  to get social shares.

It would be good to keep  it on the same domain and to use subfolders. Like footballgames.com/blog or footballgames.com/articles.

But you do have to avoid stuff that might make your blog appear manipulative for SEO purposes. Try to link  across intelligently from your blog to your business content and vise versa. Don't have anchor text rich links on  every page of your blog linking over to the business pages. Optimize the blog to be helpful to visitors not just for the benefit of the crawler. A blog should try to entertain, educate, and build  trust with your audience so that one can improving the site's browse rate and get people to look at more pages.

Hope this helps.