Keyword Research: How do I conduct my first client interview?

[amit2076]

I have a fairly good understanding of my client's project and his business. I am now about to begin keyword research for the first time.

My questions are

- What kind of expectations should I set for giving him results 3 months down the line?

- What kind of Questions should I ask?

- He has given me a list of keywords he wants to target. But these are very difficult to compete for. How do I convince him that he will still get traffic for his pages?

Would love to hear about how professionals in this community go about taking on this challenge.

[MoosaHemani]

I think all you need is a face to face sit with him where you can make him understand the conversion funnel and some examples that short term keywords are hard to achieve in 3 months and have a higher bounce rate. In the meanwhile he will get a profit from long tail keywords…as they might have a low search volume but rate of conversion will is high (show him examples and trusted resources...)

Be a non technical person and use the business language… if he sticks up to the 3 months deadline and is not ready to change him mind then he might is not a good client and he will give you much pain in the longer run… think before you start!

Also, make him understand that SEO is a long term investment so returns in 3 month might not be possible but you people can mutually set some KPIs that he can track on monthly basis to conform that you are worth investing….