Why my website’s ranking is being up and down?

[GSM]

This post is deleted!

[Ant71]

How old are these pages? looking at your link profile its rather thin and all directories.

If you create a page and leave it then it will drop over time depending on the competition. You need to get people talking about it on Favebook, twitter, blogs etc.

[socialengaged]

I don't think Antony says all the story.. It happens to me as well, going down and up in the serps, and socials are talking about my brand often.. Could it be due to the Google "dancing"? I belive it may be something related to this..

[Kurt_Steinbrueck]

No rankings ever remain consistent.  The search engines keep changing, competition is changing, your site is changing (hopefully), your link profile is changing, etc.  So, fluctuations are the norm.  That said, wild fluctuations like going from #4 to not in the top 100 back to #5 isn't so normal.

Depending on what the time frame for these rankings are, it could be an update by Google.  It was just a few weeks ago that they were updating stuff and people were reporting lots of movement.  According to some folks there seemed to even be an indication that partial match URLs were effected (among other things).  So, it's possible that your site was caught up in all that.  Afterall, the Code Red 7 page has "code-red-7" in the URL.  If Google did change how they are dealing with URL matches, then it would make sense that this page would be effected.

Also, how are you checking the rankings?  I don't see your site in the top 100 in Google for "code red 7".  Is it possible that you were using different browsers, perhaps even different computers, or that you were logged in when checking sometimes and not logged in other times?  Personalization can give the appearance of rankings bouncing all over the place, but it's really that Google is showing you your site high in the rankings because you go to it all the time and they may not be ranking your site high for anyone else.

Kurt Steinbrueck
OurChurch.Com

[JBidigital]

This has been reported by many webmasters now. One of our websites is also sailing under the same boat. At one moment it is on top of the results, next it is out of 100. Everyday is a new rank. Even the competitors on that keyword who have been there for almost 10 years have slipped and replaced by new and not so great sites.

Google is trying and testing, who knows what. Maybe in few days there would be some stability.

[evolvingSEO]

Hi There

I agree with Kurt's sentiments. I would highly recommend cross checking with a second set of data. If you are only using Moz to track rankings, try supplementing with a daily rank checker. I like Authority Labs, and this is exactly what I do - I use both Moz and Authority Labs.

I would also recommend checking your Webmaster Tools "average position" data - which you can link to with Google Analytics - and filter by search query. You can see exactly how you ranked for each term day by day.

So that's step one - verify they are actually jumping around as dramatically as they seem.

The "Google Dance" as we sometimes call it (when rankings bounce around) could possibly be due to low click through rates and poor user metrics in the SERPs. If you notice right now, when I search "code red 7" and your result is number #4, Google is changing the page title (it's not what you have). This means for some reason they have determined your title is not as good as the one they came up with.

So you may want to have a look at https://support.google.com/webmasters/answer/35624?hl=en and refine some of your titles a little bit, as well as descriptions.

Good Luck!

-Dan