Tracking Rankings In Google

[pinksgreens]

Is there a way to see historical rankings of your site in Google. I have a site that has been running for a few years now. I want to see how are Google Ranking has performed throughout the years. We recently redesigned and suffered in rankings but I only know(from Google Analytics) What our traffic used to be, not what our rankings were .

[danatanseo]

There isn't a way to do this in Moz Pro Tools, but I believe there is a way to do this in some of the upgraded (paid) subscriptions for SEMRush. I think even there, there is a limit to how far you can go back.

If you changed any of your URLs when you went through your site redesign, you may just need to audit old links, new links and your 301 redirects to make sure all of them are functioning as expected.

Ultimately, the rankings that you had are really less important than what your traffic is telling you. It could be that you inadvertently took down some highly linked and highly visited pages, and, regardless of rankings, that's hurting you now. One thing you can do is backtrack in Google Analytics and look to see if you had specific pages that were producing a lot of traffic before that aren't now. That will help you zone in on the problem and fix it.