3 month old site lost almost complete traffic overnight

[ParvatiSingh]

Hi All,

I started a Indian coupon and deal site http://www.couponspy.in/ around 3 month ago and traffic increased almost daily. But yesterday my site lost almost all of its traffic. Keywords which ranked 1-5 lost around 4-15 places and keywords which ranked 6-20 lost ca. 20-50 places. The Moz Crawl Diagnostics doesn't indicate any mayor issues. Has there been a Google Panda update in India? Reasons why my site has been affected? Please help!!!!

I have seen the same traffic decrease on other coupon start ups, eg https://www.cuponation.in/ and https://www.cuponation.in/ Did we all make the same mistake? Any guesses?

[Carla_Dawson]

Hi ParvatiSingh

It looks like you might have been hit by the latest Google algorithm updates. There have been several in the last 3 months such as Penguin 2.0. Unfortunately Google does not mention the international roll out dates. We only know when they roll things out in the US.

Carla

[LynnPatchett]

Hi,

If it is a new site it is not unusual for it to appear in pretty high positions and then fall back down once google has decided how it wants to sort/rank things. Quite possibly the same thing is happening with the other start ups you mention if they came online around about the same time. Lots of new sites aimed at similar keywords is certainly going to give the search engines a bit of food for thought in terms of how/where to rank. If you keep adding good content, attracting decent links and if the site is strong and the technicals are good you should see your rankings moving up again in the medium term.

Also worth mentioning that the coupons/deals sector can be pretty competitive and has a tendency to thin content and spammy link building sometimes, worth having a look at your top competitors and trying to see what they seem to be doing that is working for them. Did your site get caught up in a panda update? Maybe, but the way to approach it doesn't really change, address thin content issues and create good content wherever possible and naturally grow your link profile. Check out this post which is just as relevant now as it was two years ago!

[Carson-Ward]

It looks like you have a few followed site-wide footer links; the type I advice people to watch out for. Then there are a couple press release links passing equity. I wouldn't be surprised if Google simply devalued some links. Keep doing great work and adding unique value for your users, and avoid link schemes. You'll get there eventually