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    4. Microsite as a stand-alone site under one domain and sub-domained under another: duplicate content penalty?

    Microsite as a stand-alone site under one domain and sub-domained under another: duplicate content penalty?

    Intermediate & Advanced SEO
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    • marketing-iq
      marketing-iq last edited by

      We developed and maintain a microsite (example: www.coolprograms.org) for a non-profit that lives outside their main domain name (www.nonprofit-mainsite.org) and features content related to a particular offering of theirs.

      They are utilizing a Google Grant to run AdWords campaigns related to awareness.  They currently drive traffic from the AdWords campaigns to both the microsite (www.coolprograms.org) and their main site (www.nonprofit-mainsite.org).  Google recently announced a change in their policy regarding what domains a Google Grant recipient can send traffic to via AdWords: https://support.google.com/nonprofits/answer/1657899?hl=en.  The ads must all resolve to one root domain name (nonprofit-mainsite.org).

      If we were to subdomain the microsite (example: coolprograms.nonprofit-mainsite.org) and keep serving the same content via the microsite domain (www.coolprograms.org) is there a risk of being penalized for duplicate content?

      Are there other things we should be considering?

      1 Reply Last reply Reply Quote 0
      • Graphics_Online_SEO
        Graphics_Online_SEO last edited by

        You can use the 'rel = "canonical" tag' on your microsite to specify that "coolprograms.nonprofit-mainsite.org" is the preferred domain for indexing.

        http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394

        1 Reply Last reply Reply Quote 0
        • marketing-iq
          marketing-iq last edited by

          Thanks Graphics Online! That's what we were thinking.  Good to have an opinion posted back.  I'll try to post back and let you know how it goes after implementation.

          1 Reply Last reply Reply Quote 0
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