How to promote press releases and guest posts

[ClaireH-184886]

Hi, i would like to know what is the best way to promote press releases and guest posts.

We do a lot of guest articles where we write for other sites and we also do a lot of free press releases, but i would like the hard work to pay off and would like to know what are the best methods to promote these press releases and guests posts.

what I would like to do is to have our brand name come up a lot in the search engines.

any other methods to do this would also be a great help

[Modi]

Social Media is considered the best way to promote Press Release. Use Hashtag feature in both Twitter and Facebook to promote the posts to the target audience in similar field

Also, for guest articles - are these done in high quality blog sites. If its so, do you use anchor text and links and is it dofollow. If its yes, then may be you can also again use Facebook posting, Twitter and Pin it to get audience for your posts

[ClaireH-184886]

hi, thanks for that. Some of the blogs have do follow. What we are trying to do is to promote our brand by getting the articles we have written for other sites and our press releases appearing higher up in the search engine.

We spend a number of hours researching and writing the articles and do not want them to vanish, we write articles for other sites to promote our brand name.

At the moment we are already linking them from our site but we are looking at other ways to give the articles and press releases link juice and improve its position in google

[PremioOscar]

Hello there,

Also don't forget about Google +, that will help you

[ClaireH-184886]

thank you

[eyeflow]

Your first go-to resource should be your existing audience, but try going above and beyond on Social Media! Push out your content over the obvious social platforms where you've already built up a following. You can enhance this by tweeting to specific industry experts you want to grab the attention of, joining and posting in Google+ Communities related to your industry, as well posting in professional groups on LinkedIn.  Good luck with your promotion efforts!

[ClaireH-184886]

thank you for the advice