On blog structure and topic [Advanced]

[andrep]

What if you run a university website with 20 faculties, how would you approach building a blog for them?

1. Would you do it like most universities do - put all blogs in a subdomain and each individual faculty in a subfolder. Like this: https://blogs.monash.edu/
2. Would you put the blog in a subfolder and create categories for each faculty - like Mashable does for tech, entertainment, etc.
3. Or, create separate subfolders for each faculties?
4. If you have other ideas, please share.

For argument's sake, the goal of the blog(s) is to generate leads. It's part of a larger content marketing effort and they want to maximize the blog's SEO benefit.

And by the way, please state what you think are the advantages/disadvantages of your chosen option.

Thanks!

[HiveDigitalInc]

This is a difficult question because the buy-in of the authors (faculty) matters. What you really want is that each blog created is regularly updated with good, fresh, vibrant content. If only 1 of the 20 faculty members is actually going to blog regularly, you will probably want to create a single blog and have them post to various categories. Otherwise, you will end up with one regularly updated blog and a ton of dead ones.

If you have good buy in, I would create blogs on a category basis. It is highly unlikely that these blogs will be accessed by people looking for the faculty members specifically, so they don't each need their own blog.