Diluting your authority - adding pages diluting rankings of other pages?

[xoffie]

I'm looking after a site that has around 400 pages. All of these pages rank pretty well for the KW they are targetting.

My question is: if we add another 400 pages without doing any link building work, holding DA the same, 1) would the rankings of those 400 previously good pages diminish? and 2) Would the new pages, as more and more new ones are created, rank less and less well?

[PIXUS]

Hi

What your saying has two ways of looking at it.

1. Adding new pages that target the or similar same keywords as the ranking pages will dilute those rankings as google will not have the one focused page to rank anymore

2. Adding new pages that dont target the same keywords will help rankings of the current pages (aslong as not targeting same or similar keywords) as google loves new content.

So with the above, if your going to create new content, dont go for 400 new pages all at once, try and create '2nd tier' pages that help support some of the '1st tier' pages which are ranking.

For example, say one of your ranked pages is a product page selling 'red dog collars' ranking for the the keyword 'red dog collars' - you could create a new page called 'how to correctly fasten a collar to your dog' which talks about this product in general terms - then you simply link this new page to your ranked product page thus achieving two goals in one go!

Hope the above makes sense and helps clarify your question!

[xoffie]

Hi

Actually the 400 new pages would not be similar content at all, the site sells loads of products and these are just static product pages, all completely unique products that are not targetting the same KW.

So, the reality is that, creating new content will not "thin out" the page authority of the already existing pages?

[Francisco_Meza]

I wouldn't worry about it. Add the 400 pages and make sure it has good content on it. Don't submit thin content. If you don't add those 400 new product pages, then you will miss out on new opportunities. Make sure you are NOT just copying the description from the manufacturer for duplicate content reasons.

[toddmumford]

If the new pages are fantastic content, this will only help.

They will likely attract more inbound links if done well.

I would focus on ensuring that the link real estate (taxonomy, navigation) doesn't change in this case if you want to retain the rankings you have.

If the new pages are sub categories / children of the current pages, then link down to them from those pages, and back up to the current pages in breadcrumb (which will further reinforce those rankings)

Hope this helps!