Selling Products with a similar meta description

[royRR]

Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general.

Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that.

Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...

[Dan-Lawrence]

Hi Roy

It depends how similar the products are, if they are simply variations of the same products then i would just list the 1 product and then give multiple options for the different variations.  For example 1 product page for 'Suede Shoes' with selectable further options/variations of that product i.e. Colours available (blue, red, pink) and size available (8, 9, 10 etc)

Hope that helps

All Best

Dan

[Gijsbert]

correct! and include a canonical tag on the variations pages to the master

[royRR]

Yes, I understand this. But, the products are similar but not variations.

For example bikes; have different models, types, but the overall descriptions are pretty much the same.

We have found customers prefer products of each to search rather then clicking options for this and that.

Hope this makes it more understandable to what I am trying to say.

[Gijsbert]

I know it's time consuming but best would be to create unique content for all those. You can play a lot with differences between keywords, call-to-actions and unique selling points in the title and meta description.

[Dan-Lawrence]

Hi Roy

Well in that case then i would be wary of duplicate content & descriptions etc

I would really focus on trying to develop content/product descriptions to highlight differences between them

This is almost certainly worth watching:  http://moz.com/webinars/ecommerce-seo-fix-and-avoid-common-issues

Cheers

Dan