Ranking under a non-geobased, one word phrase

[GregWalt]

We have a local client who would like to score under the words "locksmith" and "locksmiths". What is the best way to get him to rank organically and not just in Google Plus Local for those keywords?

[IOSC]

If I understand correctly you want to have a top result for those keyword within your area as opposed to one of the indented "local" results right?

Assuming that is what you mean, doing a quick local search for "locksmith" and "locksmiths" what I notice for the companies that rank above the local indented results are either larger companies that are not local (but have a local service) with high DA and PA.  Also the other results are skewed toward EMD and place so "placelocksmith" or "locksmith-place" or "locksmithsinplace".  The local results have stronger DA and PA, but without EMD/PMD so for example"tonyslockbusters.com" etc.  So, look at the google results and see what differentiates those top listings from the non top listings

If I am misunderstanding...let me know and I can try and help