How to encourage Google to recognize us as a "brand" in the Organic SERPS

[PathMarketing]

You've probably seen that for some searches (most commonly for specific product types) that Google offers something like the following in the SERPS:

Related searches for widgets:

| Stores:   | Widgetland Widgetworld Widgetbarn Amazon |
| Brands:   | Widgetdog Superwidgets Widgey |

I'm working with a reputable brand of widgets - they're not just a supplier or a retailer, but a company that designs and builds its own.

Does anyone know how Google decides which brands are worthy of being recognized in these related searches, and how I can encourage them to recognize our brand similarly?

So far I've done the following:

• Knowem.com brand protection
• Add products to Amazon
• Sell our products on eBay
• List our products on Google Shopping

In other words, do what a popular brand would do - appear in many channels, with a large and diverse footprint.

Does anyone have any experience with this sort of thing, and how to help a brand get recognized as a brand?

[PathMarketing]

Much love and thanks to Rhea Drysdale, who addressed pretty well exactly this subject already in April

http://www.seomoz.org/webinars/online-reputation-management-branding-for-serp-domination