Where is the best place for Landing Pages to reside on the Home Page?
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On this site http://www.austintenantadvisors.com/ I have my main landing pages listed in the navigation under "Types".
The reason why I did this is because I am not sure where to insert those on the home page where it does not look spammy to Google and looks natural for users.
Obviously they need to appear somewhere on the home page for Google to be able to continue crawling and indexing them.
Any thoughts or suggestions would be appreciated.
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Nathan-
I like the site. You did a nice job......Lots of content and some calls to action....solid job.
You seem to be a little off track with your question.Your landing page doesn't need to be somewhere on the home page for google to crawl it. It needs to be properly indexed in the XML sitemap.
Take 2 steps back and make sure you understand whats important. The landing page is to provide the client or potential client with an opportunity to decide if they are interesting in your company after they do a search and end up on your landing page from organic or paid listing. In that process, Google and other search engines will create a quality and relevance score for their search terms that they entered. That is based on your landing page content and keywords first and then your overall site. The higher the quality score and relevance for those keywords the lower your cost per click will be with PPC and the better you will show up in organic search. So first make sure your landing page has quality content that is keyword rich.
Second, make sure it is indexed properly in the overall site....if you are focused on commercial real estate listings, you might have it as a listing for commercial real estate offer under the sitemap. Make sure it is lumped together with other similar content so you will get the seo value from it for the overall site as well as the landing page value.....
Hope this makes sense. Good luck.
Mark
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Hi Mark,
Thank you for the comments and suggestions!
What do you mean by this one? "if you are focused on commercial real estate listings, you might have it as a listing for commercial real estate offer under the sitemap"
Create another page?
I already have a landing page for commercial real estate.
One ongoing challenge I have had is what is the best title tag for the Home page since it is the catchall? I have landing pages for the other types of space that I deal with.
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Also, Would love to hear your thoughts on Title Tags? I know the best practices that SEOmoz suggests, however One expert I spoke with recently in local search and google places believes that putting your company phone number in the title tag helps get local rankings with blended search (both organic and google places)
They also say that Google still credits title tags longer than 60 characters. G may not show the full title tag however users are still getting credit for them even if longer than supposed to be.
Below are 3 examples that the expert mentioned above suggested.
Austin Office Space 78701 | Commercial Real Estate 512-861-0525 | Search Rent and Lease Listings In Austin TX
Austin Office Space For Rent - 512-861-0525 - Find Retail and Commercial Property For Lease in Austin TX
Austin Office Space
(512) 861-0525 - Find Commercial Real Estate Property For Lease in Austin Tx
What are your thoughts? I am looking for guidance on a good HOME page title tag to use for the website www.AustinTenantAdvisors.com