Since when did Google get case sensitive?

[CsmBill]

We are currently ranked #2 locally (NJ) for "IT support", and #27 for "it support". This is a fairly recent development - like today. I know "it" is a stop word, but I have never seen this before. The funny thing is that this is the only "IT" search where this happens. Most of my keywords contain "IT".

What's up with this?

[jesse-landry]

Nope. It doesn't do this at all. Might I suggest you run your searches over again and be sure to de-personalize your results.

Hint: add the code &pws=0 to the end of your Google Search URL string.

[CsmBill]

I use Firefox for research, and I make sure that I am logged out of google. Is that enough?

[jesse-landry]

No, definitely not. Either clear your cache CONSTANTLY or do as I said and de-personalize your results. Can't stress this enough. Cookies track your tendencies and skew your SERPs.

[CsmBill]

Wow, good to know. I assume  Incognito browsing with chrome is the same deal?