To index search results or to not index search results?
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What are your feelings about indexing search results? I know big brands can get away with it (yelp, ebay, etc). Apart from UGC, it seems like one of the best ways to capture long tail traffic at scale.
If the search results offer valuable / engaging content, would you give it a go?
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No
see:
http://www.rimmkaufman.com/blog/site-search-dynamic-content-and-seo/01032013/
http://www.mattcutts.com/blog/search-results-in-search-results/
My feeling is that if that site search info captures long-tail traffi,c why not find a way to make an indexable page targeting the words that have received traffic to that search page. Cutts writes in the post I linked to: "Google does reserve the right to take action to reduce search results (and proxied copies of websites) in our own search results"