SEO targeted text on Mobile Site Version

[znotes]

Hey Mozzers,

I run SEO for a retail site www.uncommongoods.com. We are building a mobile version of our site on m.uncommongoods.com

On each of the category pages of www.uncommongoods.com, we have included a few lines of text at the bottom of the page to get some of our target keywords into the body. As an example, if you look at this page:

http://www.uncommongoods.com/office/journals-stationery/journals

You'll see this copy at the bottom:

"Find unique journals and diaries at UncommonGoods. Our creative journal gifts are great for marking special occasions with sentimental keepsakes."

We are debating whether or not to remove this copy on the category pages of our mobile site, just to keep the pages as clean as possible. Would there be any risk in leaving this out ?

Thanks for your help on this!

-Zack

[CleverPhD]

If you are just repeating the same words on all pages, probably will not help out on those category pages.  Better if you could put together original content relevant to that category.

Cheers!

[znotes]

No its different on every page.

[KaneJamison]

Hard to say whether it's adding any value or not at the moment, so whether or not removing it would make a difference for mobile results is difficult to guess. I generally try and keep mobile content as complete as possible, and if this snippet of text is kept at the bottom in a minor font, I don't think it's adding too much 'weight' to the page.