Ecommerce Products on Homepage

[bjs2010]

Hi,

If we highlight products on homepage, they rank better as they are linked to from the homepage - we cannot increase the amount of products or links on homepage for dilution reasons.

So, if we change the products on homepage for some others, presumably those will get the link juice benefit?

I think what I am asking is, is there any "longevity" once the product has been removed from the homepage as a link - will it lose it's "priority value" or will it retain some of it's importance after the homepage link has been removed?

If that is the case, I could circulate my products via homepage over a course of time to help them all get some benefit no?

Help!

[LynnPatchett]

Hi,

Well technically once a link is gone from the page then it is gone and any linking/ranking benefit the linked to page would have got from that link is also gone, so no there is not really any advantage in circulating products through the homepage in the way you describe (or more to the point for the reason you describe).

I would look at it from a user/marketing point of view. You would usually want to link to your best selling/most popular products from the homepage and this is logical both from a users point of view and also from a search engine's point of view. These products will likely change over time so you will naturally be changing homepage product links to synch with your evolving market and this will at the end of the day have the effect you want ie to drive users to the most relevant pages and also give links to the most relevant pages. Thats how I look at it anyway!

[bjs2010]

Thanks Lynn!