Why use Google + for b2c companies?

[HMK-NL]

Dear all,

I have some questions concerning Google +

What are the main reasons you use Google +? Do you use it in b2c markets? Where we can find good examples?

Thanks for answering!

Best regards,

Ben

[whis]

Hey Ben,

We use google + for B2C and it can be effective if used properly. Like all Social Media, it really depends on what kind of conversion/ exposure you are wanting to get out of it?

In terms of examples, Topman always does well (as you can see by their followers!): https://plus.google.com/+Topman/posts

[DennisSeymour]

Like a facebook business page but with better communication and relationship management with the "fanbase"

plus the local seo part works (if it's part of your strategy)

I also create a community for sites that I could create one on. It increases the communication with them and keeps them aware of your brand.

Hardest part is actually getting most of the people on G+ lol. The best/hardcore ones are usually there, but the others you want to potentially target, are usually not active (yet)

[EGOL]

I'd like to know if anyone is getting ROI on the time they spend on Google+ in a B2C situation.

Tell the truth.

[whis]

haha. Good point.

perhaps it's not as rewarding as it could be. But everyone just does because it's Google right?

[HMK-NL]

Dear Dennis,

do you have examples of better communication and relationship management with the "fanbase"?

do you have examples of brand awareness?

Thanks!

Ben

[3Amigos]

I certainly dont think so.