Duplicate Content Daily Rates

[stevanl]

Our finance information site want to publish daily rates each day of the main currency / share etc prices. We've created a template with the main headers e.g. Eurozone. GBP v EUR 1.1762. Australia. GBP v AUD 1.1494....  and list top 20 currencies. We want to roll this out daily Mon - Friday. The only content that will change would be the rates on a daily basis. It's v useful info to users but we're a little cautious about it being seen as duplicate content.

What advice would you give re title tags too in this new product rollout.

[AndieF]

Hey there,

I wouldn't worry too much about this. I think Google would be smart enough to know that in the context of your website this is valuable content.

However, be sure to back this up with good unique content throughout your website. Perhaps for each currency conversion page you could have a passage of text such as...

"The US dollar has traditionally been stronger than the GBP, however in recent years we have seen that this difference is contracting. Perhaps one of the reasons for this is blah blah blah blah."

That would be a nice lead in to an article about that rate, which in turn may reduce bounce rate too (as I imagine a big proportion of people hit your site for their currency, then bounce off?)

• Andrew