Help figuring out if certain paid directories are worth it

[inhouseninja]

The person in my position previously had quite a few paid directories our site was listed on. What is the best resources you guys have used or know of to figure out which ones are good to keep?

For instance one that is up for renewal this week is site-sift.com. I know the person previous to me did some not so ethical stuff and I'm trying to clean up messes. Any advice on directories would be much appreciated.

[TakeshiYoung]

I don't know of any quick resources for evaluating directories, but here are some of the things I would look for:

• Gut check: does the site look spammy?
• What is PageRank of the directory? Does it have any pagerank?
• What is the PageRank of the page that is linking to your site?
• Is the directory relevant to your niche?

In the case of site-sift.com, it has a PR of 0, so it's going to be pretty useless from an SEO perspective.

[inhouseninja]

Thanks so much. I'm more focused and knowledgeable about on page SEO and haven't had to deal with clean up of bad practices before so dealing with directories ,paid links and other black hat stuff is very new to me. Page Rank is a great simple tip Takeshi.