Post-Penguin 2.0 Gust Blogging

[jaredkipe]

I'm really just curious about everyone’s thoughts on post-Penguin 2.0 guest blogging.

• Is it still a viable option for link building?
• Is there anything you should proactively do to make it "safe"?
• What makes a guest blog post "advertorial" (or would it never be, if it is clearly marked as a guest post with a writer's bio)?
• Will moderate guest blogging on highly related, top ranked sites ever be a prime target for Google updates?

I feel like guest blogging is still a viable way to build links, as long as it is on high quality and highly relevant sites that post content people actually read. Limit the number of links to 1-3 for every post, use generic or branded text as anchor text rather than your "top keyword" anchor text of old, and make the content interesting (educational or funny, not just for the sake of getting links) and completely unique to the site you are posting on.

Just my 2 cents. Anyone else?

[mark_baird]

I would agree that it has to have a benefit even if its only the traffic from the blog. I have nothing to back this up, just my opinion.

[FedeEinhorn]

Guest blogging is a viable way to build links and authorship and it will always be.

You only need to watch out where you post your posts, are those blogs related to the article? Are your posts worth reading and sharing or are you writing them just to get a backlink (if that's the case, that's a complete NO NO).

An advertorial has nothing to do with guest blogging. Advertorials are posts (articles or whatever) designed to specifically promote a product/service that is paying for that promotion. It isn't just plain advertising as someone, usually with authority, is promoting your products in exchange of a money compensation. There was a lot of chatter a few days ago when Cutts posted a VIDEO about advertorials, you should watch it and read the comments below (we also published an article about the controversy on Google identifying advertorials that can't really be identify).

Hope that helps!