Help to Increase Traffic for On-line Pet Store

[Snoopdog]

Hi Guys,

Recently opened a Pet Supply Business www.valuepetsupplies.co.uk and we have launched our web site just last week. We currently have around 1800 products but have literally 1,000'a more to be added but as with everything in life it all takes time and effort. We have the shop sitting on the Presta-Shop e-commerce platform and it is connected with FB (1350fans), Twiter, Pinterest and a blog. Currently we have circa 600 visitors each month but we obviously need far more than that to compete in this marketplace. I am going to try and use some of the tools on this site to see what insights I can ascertain.

So I was wondering if anyone could point me in the right direction of what do get done next, I have some ideas but I thought I would put this on the table to see what some of the real pro's suggestions would be.

Criticism also is welcomed.

Thanks for looking guys could do with all the help I can get right now.

SnoopD

[jeremycbray]

Hi Snoop D,

quick wins can be found in these three gems:

Have you registered the site with bing, alexa and google?

look at the site structure, how many clicks does it take to land on a product? You want this to be a maximum of three.

Use the on page audit to audit product pages, for product keywords.

Jeremy

[Davenport-Tractor]

Snoop,

If getting more online visitors is the goal, then using some of the online page grading services might help improve the skeletal structure of the pages.

Just my quick scan of the landing page indicated the page title is too long and a H1 title tag is missing. In addition there are two images that are missing an "Alt=" tag. These two missing tags represent an opportunity for you to promote you keywords further.

A page that is easily indexed, and optimized for your keywords will rank higher, and attract more visits.

[EGOL]

This site is dead meat until unique product descriptions are written.  Thousands of other people are using the same product descriptions.

Check here... thousands of duplicates.

Lots of other problems:

--- lack of targeting good keywords to products

--- poor title tag writing

--- purchase buttons out of site

--- "coming soon" pages create thin and duplicate content

So, my bet is that you are trying to learn this as you build it.   Lots of people do things that way but it takes a lot of time and you have to learn from lots of mistakes.  My suggestion is to hire someone who knows how to build a successful retail site, pay them to study your site and coach you through getting it up and running.  Then you will be working for wins instead of guessing.   The cost is about the same.  You can pay for mistakes or pay for actionable advice.

[Snoopdog]

Hi Egol,

Thanks for that, whilst we have had many of the descriptions professionally rewritten some as you correctly point out are not, but those as with the Coming Soon pages are currently marked as noindex whilst we get up to speed on these.

Targeting good keywords and title tagging again we are aware of this point and that was/ is part of phase 2 after getting the original delivery up on line.

Purchase buttons, I presume you mean add to cart, In my mind these are very visible on each product box without being intrusive but maybe that's not what you meant, possibly you can elaborate.

If you don't have a budget to hire someone, then you have two options. Do it yourself or don't bother, and I yes it has taken time and yes we will make mistakes but It's not all guesswork.

Anyway Ego I do appreciate fully your feedback.

Thanks.

[Snoopdog]

Thanks Jeremy,

Google we have, Bing was next and Alex I didn't think about so thanks for that, site structure I think you can access most products within 2 clicks, in the process of Audit at the moment.

Appreciate your Input.

[Snoopdog]

Hi Allen,

Many of the images need the alt tags seen to, presta shop is not uber friendly on this one but we are getting round to it.

Thank You very much.