Backlinks from complaints site?

[Ctrlroom]

Our brands deal quite a lot with a complaints site that the public may post a complaint and then our clients respond - if the response is the answer the complainer was looking for, they can convert the complaint into a compliment however this is 80% not the case.

Hence would including a link back to the clients site from a complaints website have any negative effect or can we turn a negative into a marketing opportunity?

[BlueprintMarketing]

every bit of it depends on how relevant the clients website is to yours along with that you would have to hope to have a high-quality website pointing at you from the client.

Is this on Google plus or something similar that you're talking about because it sounds like you don't have control of the content?

Sincerely,

Thomas

[Ctrlroom]

Hi Thomas,

Yes we don't have control over the client's compliment / complaint however our client can respond to the compliment / complaint and within the response include a link to the home page or contact page.

As an example, please see: http://hellopeter.com/vodacom/complaints-to-compliments/call-limte-up-dated-but-no-phone-network-1101653

[Everett]

Assuming the site allows it and the links are followable I see no reason why it wouldn't be OK to link back to the clients' site from their answer, especially if the link goes to a page relevant to the answer (i.e. an FAQ page, help files, etc..).

[Ctrlroom]

Thanks Everett,

I will inform the clients to add a relevant link to their responses and see how it goes.