What would you do before starting a new online business in the financial field?

[JonsonSwartz]

Hi,

What would do before you starting a new online business in the financial field for preventing reputation issues and start to branding your new company name?

Which services / tools would you choose to use?

Thanks in advance.

[MichaelYork]

Hi Joni,

Your question is a little vague? By preventing reputation issues are you talking about reputation management? I imagine you wouldn't need that immediately if you are a new company as one would hope you don't have any negative reviews prior to opening?

In regards to starting to brand your new company it is less about tools and more about assets i.e. where can your clients go to find out about you and engage with you? Most businesses generally build websites and social media properties.

I hope this steers you on the right direction, but if you can clarify what you actually need I can give you some clearer advice.

[MarketingOfAmerica]

I think you are referring to the fact that many frown upon many financial institutions and you want to build a great name for yourself if someone researches your company correct?

Moz has many great tools to get you started for this.

I work for very large financial instutions like banks, credit unions, tax refunds, cpas, CA's, payday loans, etc.   I hold rankings like payday loans, cash loans, and 426 other financial terms all that get 150 + exact hits per month.  So I am decent in this area.  So I can tell you a little about this field.

1. This is very competitive.  Don't think for a second that the company above you wont write 100 articles bad about your company.  Don't think that for a second they wont try negative SEO.  I had a company spending $10 a day on 100 word articles and submitting it to blog networks like linkvana, etc., just to try to bring them down in the SERPS.

2. You are going to want an ethical everyday site to use that you only use the safest tactics on possible. Never use a questionable tactic on this site to rank it up ever.  Use very clean tactics like prweb, high quality guest posts 1 anchor per post and make sure your link is natural.  Engage in social media marketing a lot to try to build up your brand name.  A free $25 gift card of some type goes a long way on Facebook if you offer it for a competition or some goal you want to meet.

3. You are going to want several rinse and repeat sites where you rank them up quickly to grab top spots and let Google penalize them in 3 months or so.  The reason you want this, is because 90% of the top terms for financial is going to have others do this.  I ran into companies using hacks where they would inject footer links into popular sites after they hacked them.  They would make private networks and buy every domain possible with DA 50+ and even if it was irrelevant they would still place their link on it.    The point is, you will have to do these if you want to rank for competitive terms in your field regardless of what anyone says.

Other than Moz I can't recommend much other than hootsuite, maybe some email marketing, mobile marketing, etc..  Other than this, Prweb's financial press release is great.    It's going to take a lot of hard work and dedication in the financial niche so be patient and get ready for a ride you will never forget.  It took me a long time to get the hang of it, but when you do, you will understand what I am referring to above.

Have a great night.

[JonsonSwartz]

In most cases the financial field created quite of reputation problems so that's why I'm trying to find a way (with your great support ; ) to create some kind of protections for our Brand in case there will be some reputation problems.

[JonsonSwartz]

First of all thanks for your wonderful response.

Now, what is the first steps you will make to start build your reputation back-up?

1. Create a social activity like: Facebook, linkedin, Google plus etc?
2. Build you own site in a few languages with high quality contents via wordpress multisite / joomla?
3. Work on a press release plan?
4. How will you track and measure about the value of all actions you will do?

I have another small question for you pleas:

In case are you going to work with many affiliates for your online business, there is any way they will ranked higher then your company main site?

I suggest to build our brand for a few month in advance and then start to work with affiliates but our owner refuse to work this way.

Hope to get your help again.

Thanks.