The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. White Hat / Black Hat SEO
    4. Duplicate content or not? If you're using abstracts from external sources you link to

    Duplicate content or not? If you're using abstracts from external sources you link to

    White Hat / Black Hat SEO
    5 5 215
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • romanbond
      romanbond last edited by

      I was wondering if a page (a blog post, for example) that offers links to external web pages along with abstracts from these pages would be considered duplicate content page and therefore penalized by Google.

      For example, I have a page that has very little original content (just two or three sentences that summarize or sometimes frame the topic) followed by five references to different external sources. Each reference contains a title, which is a link, and a short abstract, which basically is the first few sentences copied from the page it links to.

      So, except from a few sentences in the beginning everything is copied from other pages.

      Such a page would be very helpful for people interested in the topic as the sources it links to had been analyzed before, handpicked and were placed there to enhance user experience.

      But will this format be considered duplicate or near-duplicate content?

      1 Reply Last reply Reply Quote 0
      • Atomicx
        Atomicx last edited by

        It would probably be duplicate content. The page would be useful for people who stumble upon your site, but why would Google want to rank that page over the actual sources themselves? So your best bet is to add plenty of your own content to that page, or rank the rest of your site and link to this useful resource (not expecting it to rank on its own).

        1 Reply Last reply Reply Quote 3
        • MikeGracia
          MikeGracia last edited by

          Hmmm I would say borderline. If this was the mainstay of posts to a site, then I would be worried. However if you have lots of other content published on a regular basis that is content-rich and engaging, then I would be less worried.

          If the main goal here really is for users, rather than SERPS, why not noindex, dofollow the page?

          Couldn't you twist this a little though, have a unique intro at the start of the article, then a paragraph of your own thoughts on each topic - adding value and provoking thought, then a link to the topic after that? It's what I do on some of my sites, and it works well!

          1 Reply Last reply Reply Quote -1
          • Chris.Menke
            Chris.Menke last edited by

            Romanbond,

            This is thin content/Panda kind of stuff. If your users find it valuable and outside sources link to your abstract pages, it could pass muster.  It's likely though, that those pages will not build up the authority that they need to either rank well themselves or pass along link equity to those pages they link to.

            1 Reply Last reply Reply Quote 2
            • Carson-Ward
              Carson-Ward last edited by

              Are you going to get some sort of penalty for it? No. Duplicate content doesn't work that way unless you're just a low-quality or scraper site. Are you going to rank for a lot of keywords in the quoted text? No, probably not.

              If there's value in your curation, you could in theory rank for the theme or topic that you're covering with the external quotations. This is especially true if you're pulling together hard-to-find or obscure quotations together, or combining them in an interesting/unique way.

              Providing unique content is generally a good way to go in organic search, but there are plenty of aggregation sites succeeding. This was all MetaCritic had before it filled up with user reviews, but it was insanely useful. Don't let anyone tell you that content will get you penalized or something just because it can be found elsewhere. Do cite your sources and think about user comments. If you provide something uniquely valuable to the user, there are ways to make even pure duplicate content work in search.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post
              • What would be the best course of action to nullify negative effects of our website's content being duplicated (Negative SEO)
                Chris.Menke
                Chris.Menke
                0
                2
                57

              • Question RE: Links in Headers, Footers, Content, and Navigation
                0
                1
                49

              • Back links to pages on our site that don't exist on forums we haven't used with irrelevant product anchor text
                0
                1
                39

              • Will pillar posts create a duplication content issue, if we un-gate ebook/guides and use exact copy from blogs?
                0
                1
                66

              • Internal Links & Possible Duplicate Content
                Tz_Seo
                Tz_Seo
                0
                3
                183

              • Removing duplicated content using only the NOINDEX in large scale (80% of the website).
                Lukas_TheCurious
                Lukas_TheCurious
                0
                14
                477

              • Is using Zeus's gateway feature to display contents from the different URL OK to do?
                HypermediaSystems
                HypermediaSystems
                0
                3
                167

              • I'm worried my client is asking me to post duplicate content, am I just being paranoid?
                MarieHaynes
                MarieHaynes
                0
                8
                415

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy