Product Colours change on ecommerce store... similar descriptions.

[bjs2010]

Hi,

In the case of a RED/GREEN/YELLOW coffeemaker for example, I have say 6 pages that are indexed in google.

Now, I can write very unique content for each and that gives me 6 pages in SERPS. Or make it a configurable product?

What is best, and how different would the description need to be - my feeling that just changing the word colour in the text would NOT be enough.

Thanks,

B

[Chris.Menke]

If I knew that many of my potential customers were looking for my product by color, I would certainly have a page for each color of the product and I would write substantially different descriptions for each.  If I knew they were not searching by color, I'd think I might be reducing the visibility potential of my product by creating multiple pages for it with the only differentiation for them being color.

[danatanseo]

I agree with Chris. In the specific example of coffeemakers, I would run a simple usability test (i.e. via http://www.usertesting.com). Have your visitors shop both ways and see which they prefer.

Personally, for things like coffeemakers or even clothing, I have an expectation that if other colors are available I am going to be able to select that color from one drop down menu on a core product page

Chris's point about potential cannibalization issues is a very good one too.

Hope that helps!