How to rank internal pages?

[corodan]

Hello, I have a website about consoles, on the homepage are a few thoughts about what consoles are and a short history.

The main attraction are the pages about Xbox 360, PlayStation 3, Nintendo Wii, PSP Vita.

So, I want to rank my homepage and my internal pages about the consoles ranking for "xbox360", "play station 3" each one on a separate page of course.

Basically I want to rank brands. My main questions are:

1. How much link builing should I do for my homepage considering that I'm not really interested in ranking it as much as the internal pages? In percentage how it would look like? Random (stupid) example: 60% links to homepage, 10% to each internal page?

2. I guess I must do links for internal pages otherwise they won't rank good, only linking to homepage.

3. Considering the penguin update, my main keyword should be around what % of the overall anchors to each internal page?

Thank you very much for your help!

[HiveDigitalInc]

1. Most of your link juice should flow into the home page. This is how most sites work, as most links out there are citations (ie: citing the source, which is your domain, not your page). Google normally can figure out the most relevant page.

2. Make sure you have excellent internal linking just to make sure any link juice going to the home page flows well.

3. Your % is no longer relevant. You will trip the filters getting a single bad link if you/re unlucky, regardless of the threshold.  Focus on your own brand, at least for the foreseeable future, and build a site that can sustain itself on long tail traffic while waiting for the big ones to hit.

[corodan]

One more question. So basically if I want ro rank an internal page: mydomain/xbox-360 for "Xbox 360" what should be my main keyword?

The percentage of the keyword "Xbox 360" should be under 20%?