Does it make sense to buy a domain to be used in a year or so?

[wspwsp]

Hi guys

We all know domain age is a big win in domain authority, although I am thinking - does it make sense to buy a domain to be used later on for one of our future product lines? We can publish some content on it, link it from a few sites, however use it heavily after a year?

All help will be much appreciated!

Lily

[KaneJamison]

Yes, absolutely. Lots of benefits here - locking in a domain that otherwise may have been taken by someone else, aging the domain with some basic content, etc. The downside is $10 and the risk that you don't move forward with that product.

Only caveat I would add is that it may make more sense to simply claim the domain and redirect it to the product page on your existing website, but this really depends on branding and other business factors as much as SEO best practices.

[wspwsp]

Thanks, Kane, will do that!