Why is my domain authority lower than my competitors ?

[Prickett]

I am totally confused with the information that I am getting from the Site explorer. My domain authority is 26, while my competitor's is 29.

I am confused because every one of the factors that SEOmoz uses to determine our domain authority has higher rankings for my website. My SEOmoz rank is higher, my external followed links is higher, and so forth.

The only factor that my competitor has with a greater ranking or number is that they have more internal links. I used the link metrics portion and added their URL to see all of this information.

Can anyone tell me how this is possible ?

My domain is www.Prickettproperties.com and one of the ones that I am looking at comparing is www.liquidlifevacationrentals.com

[MickEdwards]

At  a glance the page authority of the competitor is slightly higher and they have more social activity.  You may have more linking domains but they have some 301 redirects coming in.

Personally I would not focus on this and continue to build a sound link profile.

I would also double check your banner links are set to no-follow!  

[Prickett]

Thank you! What banner links are you referring too ? I will have them fixed asap.

Also, I find that the social media likes and so forth in the site explorer are off by a ton of likes on both of our parts. Why is that?

[MickEdwards]

If you look in OSE >> set Show 'only follow' Links From 'external' >> hit  Filter >> scroll down and look at the links showing (img alt) (img) [No Anchor Text].  These links are not no-follow.

There is some social activity under the non www version in OSE.

[Prickett]

This post is deleted!

[MickEdwards]

no - chicfamilytravels.com/ is do follow.

Please refer to - http://googlewebmastercentral.blogspot.co.uk/2013/02/a-reminder-about-selling-links.html